Single property websites are sometimes considered controversial because of the assumption that hosting, designing and running a website all for one house isn’t worth the time or money. However, many companies offer services that allow you to easily design and host a website all in one affordable and easy package.
Nevertheless, it’s understandable that you might still have doubts about the ROI of using a single property website to sell a house. Truthfully, not every house will benefit from having its own website. But, on the flip side, not every house benefits from an open house either. Your marketing strategy should suit the property in question.
Single property websites have benefits and shortcomings just like any marketing technique, but they differ from more traditional means in the unexpected value they provide over time.
Here are six ways using a single property website can be beneficial to your business:
1. Lead Generation & SEO for your Real Estate business
It can only benefit you when your name is all over the internet. Having multiple websites that all link back to your personal site is a really great way to get exposure and increase your ranking on search engines. If your name is one of the first results to show up when someone searches for a real estate agent nearby, that will lead to more web traffic, and ultimately, more business for you.
2. The Seller and Buyer Know You Mean Business
Building website that is dedicated to showcasing your client's listing shows that you're willing and able to make the extra effort to get the job done. Business owners know that referrals are a powerful tool, and happy clients are a necessity for achieving them. When you’ve impressed and satisfied your clients’ by marketing their home with a single property website, they’ll be more likely to leave you positive reviews, refer you to their friends, and maybe even come back to you when it’s time to buy or sell a home in the future.
3. Avoid the Clutter of Zillow and Realtor.com
Listing aggregations websites can seem tempting and easy, but at the end of the day, you’re competing with hundreds—even thousands—of other homes. Worst of all, many of those other homes will be listed in side bars even as your potential customers are looking at the house you have listed.
It’s far too easy for buyers to be distracted by the hundreds of other homes being advertised on realty websites. If the property you’re selling has its own site, there is no risk of distraction, and the customer can spend as much time as they need to perusing the home without the temptation of having to click away. There’s also a significantly lowered risk that the buyer will forget about your home amidst the sea of other homes they’ll find on a real estate portal.
